Kaizen Gaming, a gaming and technology company, won three awards at the EGR Awards for marketing and innovation at the virtual ceremony that took place last July 30th, one of them being the 'Innovation in sports betting for responsible gaming' award.
In a statement, the company indicates that the panel of judges who carried out the vote left praise for the company and proposed that this system should be implemented as "mandatory" throughout the industry, to protect players.
Kaizen's RG-AID (Artificial Intelligence Detection system for Responsible Gaming), which works in a union between human capabilities, analyzes game patterns and applies various levels of alerts that are then sent to the brand's responsible responsible gaming agents for evaluation and assistance. This “hybrid” approach takes advantage of the speed and precision of technology, freeing up agents' time for intervention.
Kaizen Gaming, Betano's parent company won two more awards: casino marketing campaign and social responsibility marketing campaign award, both developed in Greece. “We are immensely proud to have received these awards, which reflect the success of our daily efforts to be one of the fastest growing gaming and technology companies in Europe,” says Panos Constantopoulos, CMO at Kaizen Gaming.
Kaizen Gaming is present in Portugal, Germany, Romania and Brazil, under the Betano brand, and in Greece and Cyprus, under the Stoiximan brand, with more than 400 thousand active players throughout its operation. Kaizen Gaming started in Greece in 2013 and has more than 700 employees in seven European cities, including 20 in Lisbon. Betano Portugal is also the main sponsor of two teams from Liga NOS, SC Braga and CS Marítimo.