Sports equipment brands continue to gain importance among the most valuable in the world. Two examples of this are the North American Nike and the German Adidas, which, in the Kantar Millward Brown report and in the WPP Ranking Brandz, occupy positions 21 and 92 respectively. In the case of Nike, the most valuable sports brand in the world, the increase was eight positions, while Adidas rose seven positions.
The North American company, which sponsors athletes like Cristiano Ronaldo, Lebron James or Rafael Nadal, is valued at US $ 49.962 million (EUR 44.486 million), and in 2020 it already valued 6% compared to the same period of 2019. For its part time, Adidas appreciated 11%, reaching a brand valuation of 14.812 million dollars (13.188 million euros).
Nike and the German company occupy the first and third position in the ranking of sports equipment brands, where Zara is in second place, despite losing a 6% brand rating.
Out of the top 100, there are other sports fashion brands that are among the 10 most valued textile companies. This is the case of Lululemon, which is among those that improved its assessment, with an increase of 40% compared to 2019. The Canadian company is valued at 9.669 million dollars (8.609 million euros) and occupies the fourth position. In seventh place, also the American Under Armor, valued at 2.598 million dollars (2,313 million euros), after falling 34% this year.