The club in the Spanish capital has long been looking for the ultimate European title, the Champions League. Armed with some of the best players in the world, the 'Ché' brand is today worth millions of euros, for the ride of the successful campaigns, although without titles in recent years, and of its squad with a lot of quality where the Portuguese international player appears most expensive ever, João Félix.
Atleti, as the Madrid club is also known, surprised everyone and everything when they eliminated the champion in the Champions League title, Liverpool FC. It now positions itself as one of the strongest candidates for the European title, but as we know, in these competitions anything can happen and to make the dream come true, Atlético de Madrid will have to overcome three of the best European clubs today.
Club worth 804 million euros
The 2019/20 season saw Atlético de Madrid move from the old Vincente Calderón, the mythical stadium of the Madrid club that, for 51 years, was the home of the club 'Ché', to the new Wanda Metroplitano. The construction of the stadium cost the club's coffers € 240 million, which would be mitigated by the sale of the stadium's name to the Chinese group Wanda, which, according to “Marca”, paid € 100 million, to which € 45 million were added. for also having acquired 20% of Atlético de Madrid.
According to the official sources of the club, consulted by the portal "SportsPro", the revenues for the 2019/20 season were expected to reach 515 million euros, an amount that does not include the pandemic period that saw fans being banned in stadiums leading to the drop in income not only for the people of Madrid, but for the entire “football world”.
Altogether, Atletico Madrid today is worth 804 million euros, according to Forbes data collected in May 2019, it is natural that the Covid-19 pandemic will have some impact on the devaluation of the brand.
Nike and Plus500 among sponsors
In 2017, Atlético de Madrid signed an agreement valid for three seasons, for the sponsorship of their shirts, with the online trading company 'Plus500', in the amount of 45 million euros.
Nike is another official sponsor of the Madrid club, a partnership that has lasted for 19 years and which, it seems, will continue until 2026. Despite the historic link between the American sporting goods brand and Atlético de Madrid, the business value between the two has never been revealed.
According to the portal “Sportekz”, the agreement for the television rights of Atlético de Madrid is, unsurprisingly, La Liga's third largest, valued at 115 million euros annually, just behind Real Madrid (154 million euros) and FC Barcelona (158 million euros).
Félix is the most expensive contract ever
The hiring of the young Portuguese international, João Félix, for 126 million euros broke several records. It was the club's highest transfer ever, the third most expensive in the history of football, and the highest amount ever paid by a player of Portuguese nationality.
On the other hand, in the same 2019/20 season, Atlético de Madrid also broke another record, this time in the opposite direction, by selling Frenchman Antoine Griezmann for 120 million euros to FC Barcelona. In addition to this historic transfer, Theo Hernández's sales for € 80 million to FC Bayern, Rodri to Manchester City for € 70 million, and Portuguese international Gelson Martins (ex-Sporting CP) to AS Monaco for € 30 million euros.
Also noteworthy are the signings, at zero cost, of former Porto players Felipe and Hector Herrera, and the Brazilian central defender has earned high praise for his consistent displays, making him forget the captain who left for Inter Milan, Diego Gódin.
In all, the club spent 223 million euros to sign nine players, and received 313 million euros with the departure of 13 players from the squad, five of whom by free transfer, according to data from "TransferMarkt".
Talisman players for Simeone
With some new faces, it is the experienced players that have stood out in the Atlético de Madrid squad, Koke, Saúl Ñíguez, Angel Correa, Thomas Partey and ex-Benfica Jan Oblak have been the instruments to whom the Argentine coach, Diego Simeone , has trusted the team spirit.
Still, with his displays of European caliber, the Brazilian ex-Porto Felipe, seems to have already won fans and coach, being one of the undisputed starters. The Portuguese prodigy, João Félix, has not had the season he wanted, battered by injuries, has been doing his best to get used to Spanish football, but even more importantly, to Diego Simeone's style of play. Taking into account his quality, he is a player to keep an eye on due to his technical and mental quality that can make a difference from one moment to the next.