Coca Cola bets on recycled plastic for its PET packaging

CuRe has the potential to support Coca-Cola in Western Europe in its goal to eliminate virgin PET of fossil origin from its packaging over the next decade, which will help eliminate the use of more than 200 tonnes of virgin PET by year.

Coca-Cola European Partners (CCEP) announced, this Tuesday, a considerable step towards using only recycled plastic in its PET packaging.

Through funding from CuRe Technology, a recycling startup that is developing new ways of using difficult-to-recycle plastic polyester waste, Coca-Cola's largest independent bottler will support this 'polyester rejuvenation' technology since the test pilot until commercial launch.

According to the released note, once in operation, CuRe has the potential to support Coca-Cola in Western Europe in its goal to eliminate virgin PET of fossil origin from its packaging over the next decade, which will help to eliminate the use of more than 200 tonnes of virgin PET per year from the Coca-Cola European Partners packaging portfolio and will support the transition to a circular PET packaging economy.

The startup's partial depolymerization process shortens the polymer chains to allow the removal of impurities and the recycling of food grade PET in high quality rPET. This process requires less energy than total depolymerization and therefore generates less CO2 emissions.

For Joe Franses, Vice President of Sustainability at Coca-Cola European Partners, this “investment in CuRe demonstrates our commitment to supporting innovations that have the potential to drive the growth of our business and our sustainable packaging goals”.

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