The discount day designated Cyber Monday, traditionally the Monday after Thanksgiving Day in the United States and following Black Friday, is in line to beat the latest industry estimates and reach a record 12,7 million dollars (10,6 billion euros) in online sales, reveals "Reuters".
Major retailers in the United States expect Cyber Monday sales to surpass Black Friday numbers recorded last Friday. Retailers and online businesses hope that online sales of the festivities will be able to mitigate the losses that have been taking place in recent months due to the pandemic.
With the closure of stores in physical format, many owners had to resort to the online model to sell their products. With the pandemic, Amazon has seen an exponential increase in sales, being an example of how consumers have chosen to buy without leaving the comfort of their homes.
An estimate from Adobe Analytics showed that consumers intend to spend between $ 10,8 billion and $ 12,7 billion (nine and € 10,6 billion), the highest amount since Cyber Monday was invented. . "We are seeing strong growth as consumers continue to shift their purchases from offline to online," said Taylor Schreiner, director of Adobe Digital Insights.