F1. Eleven Sports says it has gained more subscribers with “unprecedented” coverage of the Portuguese Grand Prix

“F1's return to Portugal was absolutely historic and we couldn't be more grateful to have been part of this event. Despite the standards imposed by the pandemic, which were indeed challenging, we prepared an unprecedented operation ”, manager of Eleven Sports Portugal told JE.

Photo courtesy | Jorge Pavão de Sousa, general director of Eleven Sports Portugal

The television broadcasting rights of Formula 1 in Portugal are in the hands of Eleven Sports, which, with the holding of a Grand Prix in Portugal, claims to have registered an increase in the number of subscribers, according to statements by the managing director of Eleven Sports Portugal, Jorge Pavão de Sousa, to Jornal Económico. However, the manager did not disclose figures on the propagated growth.

"In the last few days we have seen an increase in the number of subscriptions," said the manager, stressing that he believes that this growth is due to the work of the sports content operator on television during the coverage of the Grand Prix of Portugal. “But it is also due to the return of Champions League, which is broadcast only on Eleven Sports.

But the focus in recent days was Formula 1, which returned to Portugal after 24 years and whose transmission was ensured by Eleven Sports, between 23 and 25 October.

“F1's return to Portugal was absolutely historic and we couldn't be more grateful to have been part of this event. Despite the standards imposed by the pandemic, which were indeed challenging, we prepared an unprecedented operation ”, said Jorge Pavão de Sousa.

In Portugal, Eleven Sports already broadcast all F1 events, having an exclusive channel for the sport. But the return of the 'great circus' to the country required another preparation to cover the Grand Prix that took place at the Autódromo Internacional do Algarve, in Portimão.

The coverage of all the steps of the race in Portugal was the culmination of “a work of more than 2 months with several technical visits and several meetings with all stakeholders”, with Eleven Sports assembling a team of 40 people who worked “exclusively ”In the televised broadcast of the Portuguese GP. Of these 40 people, 35 were working from Portimão to guarantee the broadcast.

Jorge Pavão de Sousa guaranteed that the coverage of the race was successful, even due to the “involvement of national and international partners - wTVision and Telefónica”. "But the secret to preparing a television coverage of this dimension is undoubtedly the knowledge we have about the product," he said.

The manager ensured that Eleven Sports was able to continuously ensure “20h emission from Thursday to Sunday”, from Portugal, including testimonies from the Formula 1 drivers, images of the movements in the Paddock e streaming on the social networks of the sports content operator.

“Formula 1 is undoubtedly a big bet for our channel, being the second most viewed modality in our total product portfolio, and the fact that a competition of this dimension has returned to Portugal gave us another enthusiasm”, said the managing director from Eleven Sports Portugal.

One of the novelties that F1 coverage in Portugal brought was a partnership between Eleven Sports and NOS, which took the race broadcast to NOS cinemas.

Asked about the possibility of making this novelty a permanent bet, the manager explained that the same had already been done when covering the Champions League. "Everything will depend on the evolution of the pandemic, but it is clearly an option on the table for us to continue, in partnership with NOS, to offer unique viewing experiences to fans of the sports".

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