Facebook acknowledged that implementing the ban on political advertising in the last days of the American presidential campaign has led to mistakes, while Democrats and Republicans accuse the company of putting them at a disadvantage.
“We’re investigating ads that were wrongly suspended, and questions from advertisers who are having trouble adjusting their campaigns. We are working to resolve these issues quickly, ”wrote Rob Leathern, a Facebook advertising product manager on Twitter.
The social media giant announced in September that no new political advertising could be broadcast on its platforms in the week before the elections, to limit the risk of disinformation or attempts to disrupt the elections, which are more difficult to control in the final days of the campaign. .
On the other hand, ads that have already been approved can remain online.
In October, Facebook added that all advertising on social or political issues would be banned in the United States until the polls close on November 03.
Many Democratic officials have complained of abusive suspensions by the social network.
"All of the Democratic consultants and advertisers I spoke to this morning (including myself) are working to put back online ads that Facebook has mistakenly removed," said the person in charge of strategy for Twitter on Tuesday. Democrats, Eric Reif.
Facebook is accused of skipping Trump campaign ads targeting major US states, claiming that election day was Tuesday.
According to an article in the Financial Times, the social network removed these ads, but after being seen by about 200.000 people, mainly in Florida, Arizona and Georgia.
Mark Zuckerberg, owner of Facebbok, was questioned today by a Senate committee, along with those in charge of Twitter and Google.
Republican senators accused the platforms of being biased against their party, while Democrats accused them of not moderating the platforms sufficiently against incitement to hatred and violence and disinformation conveyed in the president's messages.