Fake News: Facebook kicks off today with campaign to identify misinformation

Facebook launches today “a campaign designed to help people detect fake news online”, in which in the next four weeks users will be asked to “pause and answer three questions” about what they are really reading

Facebook starts today with a digital literacy campaign in 42 countries, including Portugal, "designed to help people detect false news," the head of Facebook's partnerships with the press in Central Europe told Lusa.

"We are working hard to improve the reliability of information on Facebook," said Guido Buelow, stressing the work that the social network has been doing to combat disinformation.

“It is a responsibility that we take very seriously”, he stressed, pointing out several Facebook initiatives such as reducing the distribution of fake content, the work developed with more than 70 fact-checkers [fact-checkers] in more than 50 languages, among others.

In this context, he explained, Facebook today launches “a campaign designed to help people detect false news will“, In which in the next four weeks users will be asked to“ pause and answer three questions ”about what they are really reading, explained Guido Buelow.

In a joint effort with the partners of fact-checking, Facebook created three questions that help eliminate fake news - “Where did this come from? What is missing? How did it make you feel? ”, Which will emerge through a series of creative ads with a link to the site www.stampoutfalsenews.com.

Facebook hopes that these ads will lead people to question the information they see on the social network.

This campaign will be in all European Union and United Kingdom countries, including Cameroon, Ivory Coast, Egypt, Ethiopia, Iraq, Kenya, Libya, Morocco, Saudi Arabia, South Africa, Turkey, Uganda and the United Arab Emirates, in a total of 42 countries.

Guido Buelow added that to test the effectiveness of this campaign, Facebook will have surveys that assess what people have learned, which will “allow the development of digital literacy campaigns in the future”.

Asked whether there is a difference between Europe and the United States with regard to the spread of disinformation, the head of news partnerships in Central Europe Facebook considered that they do not exist.

"What we see with the misinformation about Covid-19, for example, is that it travels through different countries" and "there is not a big difference" between them, he considered.

Facebook is committed to helping “educate people to empower them,” “giving tools so they can detect misinformation,” said Guido Buelow.

In Portugal, the social network works with two fact-checkers, the Polygraph and the Observer.

Asked where the fight against disinformation is on the road, the official said he was “in the middle”.

“We are constantly building” ways of verifying facts, “campaigns [of digital literacy] are getting more sophisticated” and this will “help to improve and educate” people, “we are in the middle [of the way]” of the fight disinformation, he concluded.

This campaign comes after Facebook announced last week that the old news will have an alert that warns that this content is more than 90 days old and if you are sure that you still want to share the news.

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