Midas will be represented in Portugal by Salvador Caetano, according to a statement from the fast car services company. The agreement has been in force since last October 27th.
“We believe in the enormous growth potential of the Midas brand in Portugal,” says Sérgio Ribeiro, director of Salvador Caetano Auto.
“For this very reason, our strategy will be strongly based on strengthening the relationship of proximity with customers, in two ways: on the one hand, geographical proximity, through a rejuvenation and greater network capillarity, ensuring that our customers find a Midas workshop near you. And, in parallel, the proximity in the relationship with the client, providing him with a personalized and individual experience, with teams totally focused on his satisfaction ”, he adds.
Midas has been present in Portugal for 20 years, despite the brand's 65 years of experience. In Europe it has been operating for over 40 years, having served more than 10 million customers.