Portugal appears in the 'top' 20 of the largest footwear producers, a “restricted group” where, in Europe, only Italy and Spain are included, in a sector in which 87,4% of world production comes from Asia, accounting for China for 55,5, XNUMX%.
According to the latest edition of the World Footwear Yearbook, prepared by the Portuguese Association of Industrial Footwear, Components, Leather Goods and Substitutes (APICCAPS), Portugal recovered a place and took the 2019th position in the top 20 in 20 of the largest world producers in the sector, a “restricted group” where, from Europe, “only meddle” more Italy (10th place) and Spain (17th).
“Production continues to be mainly concentrated in Asia, where nine out of 10 pairs of shoes are produced. In the past 10 years, the Asian continent has slightly strengthened its dominance on the international scene, increasing its world production by two percentage points, ”says APICCAPS.
In an assessment of the Portuguese participation in the MICAM footwear fair, which takes place from Sunday to Wednesday in Milan, Italy, the association also points out the “prominent position” occupied by Portugal in terms of the average sale price, with the second higher value (26,26 dollars per exported pair), among the main world footwear producers, still distant from Italy (57,11 dollars a pair), but already "clearly" above Spain (19,11 dollars a pair) .
On the contrary, the average price of shoes exported by China in 2019 amounted to $ 4,72.
Still in the field of foreign trade, Portugal emerges as the 19th largest exporter of footwear in the world, standing out as the 6th exporter in the 'waterproof' segment, with a share of 2,6%, and the 10th largest in the leather footwear segment, with a 3,1% share in world exports.
Overall, the latest data from the World Footwear Yearbook shows that world footwear production has increased by 21,2% over the past decade, growing at an average annual rate of 2,2%, while global exports have increased by 10,6% in volume and 59% in value.
In 2019, the global industry slowed down (grew only 0,6%, but still broke a new absolute record of 24,3 billion pairs produced at the end of last year), and the value of exports increased 2%, also to the record value of $ 146 billion (about € 123 million).
“This growth was mainly driven by Asian countries, which increased their exports by 2,8%”, notes APICCAPS, adding that, “in Europe, the growth rate was 1,2% and, in other parts of the world, globe, was even lower, or even negative ”.
According to APICCAPS, "this downward path is expected to continue in 2020, due to the consequences of the covid-19 pandemic".
The second edition of the 'Business Conditions Survey', carried out with the international panel of experts from 'World Footwear', even foresees that world footwear consumption is expected to decline 22,5% this year, with less than 5.100 billion pairs of shoes sold to global level.
The study anticipates that “the impact of the covid-19 pandemic will strongly penalize the footwear sector in 2020”, occurring “the most negative scenario” in Europe, with an estimated loss of 27% in consumption, equivalent to less than 908 million traded pairs.
In North America, the predicted decline is 21% (minus 696 million pairs), while in Asia the expected drop is 20% (minus 2.400 million pairs).
Data for 2019 indicate that 15 billion pairs of footwear were exported, representing 62% of all footwear manufactured, with Asia surprisingly emerging as the world's largest exporter, with a share of 83,9%.
Even so, the share of exports from Asia has slightly decreased in the last decade, as has happened in the rest of the continents, with the exception of Europe, which in the last 10 years increased the share in global exports by 2,6 percentage points.
“China was the origin of two out of three pairs of shoes exported in 2019, but the market share has been decreasing steadily in the last decade, having lost seven percentage points since 2010. On the opposite trajectory, Vietnam has practically doubled its market share during the same period, and India and Turkey have also stood out with remarkable performances over the decade, ”says APICCAPS.
With regard to footwear consumption, Asia (with emphasis on China and India) accounts for more than half of global consumption, with Europe and North America accounting for 15% each.
“If the countries of the European Union corresponded to a single region, they would represent the second largest consumer market, with 2.680 million pairs sold in 2019”, notes APICCAPS, who also highlights the geographical differences in footwear consumption patterns, which, 'per capita' varies between 1,6 pairs in Africa and 5,6 pairs in North America.