Loon, a company integrated in Google's boldest projects, aimed to develop solar powered balloons to make broadband internet more accessible. Alphabet, owner of Google, decided to end the project, but says that "we are working to help [project] employees find alternative roles", according to "Business Insider".
The company produced balloons capable of flying in the stratosphere, allowing access to the Internet on Earth. Floating mobile stations were praised for being more flexible than traditional stations, for being in constant motion, and for having much wider coverage areas, a hundred times larger than a traditional tower.
The director of the Astro Teller division of Google, through a publication published on his blog, said that Alphabet made the "difficult decision" to close the company. "We are working to help [project] employees find alternative jobs at Google and Alphabet," he wrote.
Project Loon started as one of Alphabet's most ambitious projects through the experimental division Google X - home to other innovative ideas like Google Glass, the autonomous car startup Waymo and the drone delivery company Wing.
Google X has yet to see any of its projects reach the mainstream, with Alphabet even ending other projects linked to the division, such as the energy company Makani and the alternative fuel project Foghorn.
Supporters of the company underlined its ability to bring Internet to those who had no access, as it did in remote areas of Puerto Rico, where traditional towers were destroyed by Hurricane Maria.