It is no longer enough to be customer-centered and retailers have to create new value propositions to be part of consumers' lives: invisibility, indispensability and intimacy.
A clear impact of the COVID-19 crisis was the rapid transition to online shopping. According to the latest data from EY's Future Consumer Index, 37% of consumers believe that the way they shop will change in the long run and 39% say they will make more online purchases of goods they used to buy in physical stores.
What do consumers value today? What is needed to serve them? How will your business adapt?
Covid-19 has triggered the relevance of online Direct2Consumer (D2C), as more consumers embrace e-commerce.
From slogan to lifestyle, sustainability promises this year to transform the daily lives of people and organizations to a better planet.
It is not new for the consumer to seek greater convenience in the purchase process
See more articles