Google completes $ 2,1 billion acquisition of Fitbit

The companies obtained approval from the European Union's antitrust body in December 2021, after Google accepted the restrictions on how it will use customers' health data.

Google announced that the acquisition of Fitbit - a manufacturer of electronic devices linked to physical exercise - for $ 2,1 billion (1,7 billion euros) is completed, according to “Reuters”.

The deal had raised concerns about Google's market power and the use of people's health data, collected through Fitbit, for targeted advertising.

The companies obtained the approval of the agency antitrust of the European Union in December 2021, after Google accepted the restrictions on how it will use customer health data. "This agreement has always been about devices, not data, and we made it clear from the start that we will protect the privacy of Fitbit users," said Google in a statement this Thursday, January 14th.

Fitbit, has already been a leader in the electronic props market, but has lost relevance to competitors - Apple, Xiaomi, Samsung and Huawei in recent years.


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